Company profile

Company profile

Company’s name Sofia, Inc.
Representative CEO Takuya Hirota
Date of Establishment Feb. 5, 2001
Address Plus Astre building 8F, 1-2-3 Azabu-juban Minato-ku,
106-0045, Tokyo, Japan,  GoogleMap
Telephone 03-5574-7031
FAX 03-5574-7034
Capital Stock 31,900,000 JPY(2014, March)
Our Banks Mizuho Bank, Sumitomo Mitsui Banking Corporation,
Bank of Tokyo-Mitsubishi UFJ
Business fields
  1. Survey on internal communication
  2. Training, Workshop
  3. Organization’s Internal Media
  4. ICT System Integration
  5. Service Design
  6. In-house Events

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Business Fields

Sofia is the Communication Design company to “Motivate people and organization”. Nowadays
in organizations not only decision-makers but also ordinal employees are required to “change” as the business environment does in every single day. Despite the situation that many employees are unmotivated and not able to think about anything but tasks in front of themselves, the market never stops imposing them to deal with those changes. Valuable products/services would not be produced unless employees and organization are fully motivated. Therefore, we provide following four Business Domains to motivate people and organization.

4 Business Fields

1

Communication for Engagement

We pilot your organization to the right condition that employees do not ignore
organization’s values and goals as they are informed and motivated by their surroundings.

2

Communication for Change management

We pilot your organization to the right condition that employees do not ignore
organization’s values and goals as they are informed and motivated by their surroundings.

3

Communication for Customer value

To rebuild your entire business that are products, services, and work flow, while drawing your customer’s point of view.

4

Communication platform

To rebuild your entire business that are products, services, and work flow, while drawing your customer’s point of view.

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Top Message

The society we live in consists of people working at companies, families, and local communities.If people in those organizations/communities are motivated, it will also provide significant vitality with companies, families, and consequently, overall society.

When workers are motivated, they brighten their surroundings. Children would see them acting lively so that they would have a hope for their own futures to be an adult, and to take a job.

Sofia always believe communication has a power to motivate “people” and “organizations”. We have been developing several business fields to solve the problems on communication, that are surveying, creating IT platform, producing media contents (Paper, Web sites, and videos), and Training/Workshop. Successful internal communication means, workers are fully convinced of the reasons / purposes of what they are doing, and motivated to work for themselves. They keep being informed of the organization’s events and updates, and they frankly publish their own opinions to the organization. Especially when they work as a team, it is crucial that members act their own roles spontaneously and support each other organically, so that flexible cooperation could help them break a frame to make an innovation.

As the economy is increasingly globalized, companies and organizations are required to improve the values of their own businesses more than ever before. It is getting to be more important to vitalize communication inside of an organization and bring out full of potential of workforce individually and cooperatively.

These years, the word “Inner Branding” has been coming to be used quite commonly in Japan,
and we have had a lot of inquiries from the market. We, Sofia, as the pioneer of the “Inner
Branding” field, continue various experiments with our customers to confront the as-yetunrecognized issues relevant to communication. And of course, we also keep on changing and studying without being bound by the existing framework as it is the best competency that our customers mention to about Sofia.

CEO Takuya Hirota

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